Black, White, and Bold Prints - Fleamadonna F/W 2012 Collection
Though Japan often dwarfs Korea in terms of their fashion presence, South Korea is a massive market for consumer goods and there are a growing number of talented designers emerging out of the East Asian country. Two weeks ago, we met Fleamadonna, a Korean designer who is using vibrant, eye-catching prints and interesting takes on classic items like leather riders jackets to break into the global fashion scene.
Fleamadonna's 2012 winter collection is one part black and white, and one part girly styles with edgy prints. Patterns are definitely head designer Jei Kim's strong suit for the line, which are both beautiful (see the black and white print above) and cool (see the bullet and lipstick print below). As the brand takes off in Hong Kong, Japan, and Dubai, we're certain that Fleamadonna will find success in New York with its cute yet punky style. Check out more photos of the collection below, and if you're in Korea, you can shop the current S/S 2012 season here.