Kanye West and Jay-Z Watch the Throne Store SoHo, NYC

By now you've had a week to hear about the hype machine that is Kanye West and Jay-Z's collaborative album called Watch the Throne.  And if you're a fan, you've probably also watched the video for the album's first single Otis where Ye and Jay drive around in an insanely modified Maybach Benz with no doors.  As a final celebration of the first week of the album's release, the rap moguls have opened up a 3 day pop up store in SoHo, NYC on Mulberry Street.  The pop up exhibit displays the car from the Otis video, has the disc for sale and of course plays the Otis video on an endless loop while Watch the Throne blasts from the speakers.  The store opened on Friday and remains open today and tomorrow. You can't miss it because it's windows are covered in images mirroring the cd cover which was created by Givenchy's Riccardo Tisci.  The official event information is here.  Check below for photos from inside the store.

Watch the Throne Pop Up Store
Saturday- 11am - 8pm
Sunday- 11am - 6pm
201 Mulberry Street
SoHo, NYC

The store front was wrapped in the Watch the Throne artwork designed by Riccardo Tisci

The store was packed with people watching the Otis video.

The Maybach from the Otis Video