DC Shoes Store - Val d'Isere, France

Val d'Isere and the neighboring town of Tignes are hubs for action sports in both the summer and winter.  Consequently, all of the ubiquitous action sports brands including Element, Quicksilver, Billabong, Nike 6.0 and DC have all setup shop in the center of town and attract a crowd that includes both local ski and snowboard bums and tourists familiar with the brands.

DC's store was particularly cool, carrying the main line of gear as a well as some special Val d'Isere exclusive t-shirts for guys and girls.  Situated right by the ski school and the main pathway to the chairlifts, it isn't to be missed if you're wandering around town.